SL Raw in Las Vegas Review-Journal: Building the Brand Back Home
Las Vegas Review-Journal spotlighted SL Raw Virgin Hair and founder LeAna McKnight in its article, “Celebrity stylist returns to Las Vegas to build a new career.” The feature follows LeAna’s successful shift to e-commerce, highlighting SL Raw’s wide range of textures and innovative styling solutions. Read the full story here.
Why this feature matters
This piece reinforces SL Raw’s local credibility and dynamic relaunch story. It demonstrates how a celebrity stylist transformed her passion into a robust, scalable brand—capturing the imagination of both fans and future entrepreneurs in Las Vegas and beyond.
Highlight: “SL Raw Virgin Hair offers a number of textures, colors and lengths such as its natural wavy sew-in hair, fusion or micro-link hair as well as various wigs. … Sales grew more than 500 percent in seven months… knowing that it’s a celebrity hairstylist behind the business… gives customers that level of comfort."
Proof of Feature
Shop What Was Featured
Get the Look: Natural Wavy Wefts
As featured in Review-Journal, these natural wavy sew-in wefts showcase the textures and versatility that drove 500% growth in just seven months.
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Proof & Transparency
Originally published on Las Vegas Review-Journal: Celebrity stylist returns to Las Vegas to build a new career
Published January 15, 2022; written by Subrina Hudson.